Calm & Grounded · Warm & Cosy · Motivated & Focused · Creative & Expressive
Each piece is a visual soul hug — designed to lower stress and invite serenity into your home and workspace
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Nature, It's a Source.
The Power of Biophilic Living
We believe in surrounding yourself with the calming textures and brilliant energy of the natural world — right where you live and work. Each Soul Hugs by Jo piece is a visual anchor: designed to lower stress, spark joy, and remind you that restoration is always within reach.
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The Story Behind Soul Hugs by Jo
Jo's lens captures nature's quiet power — transforming raw, organic beauty into everyday companions that restore calm and invite serenity.
Transform Your Space
This scene captures the soul of a biophilic transformation. While our curated designs evolve, each piece is hand-selected to bring this same restorative energy into your home.
Without Soul Hugs
With Soul Hugs
*Stylised inspiration. Actual catalogue items may vary slightly
I put the lake reflection desk mat on my home office desk and I genuinely feel calmer every time I sit down. It sounds simple, but it really works. This is exactly what I needed.
I wasn't expecting to feel so connected to a phone case, but the Graft Tree image is stunning. People ask me about it constantly. It's a conversation starter and a daily soul hug.
The journal is absolutely beautiful. The photography on the cover stops me every morning — it's like a little moment of peace before the day begins. I've already bought two as gifts.
Fast shipping, gorgeous packaging, and the canvas looks incredible on my wall. Jo's photography has a quality that you can feel — it genuinely changes the energy of a room.
Motivated and Focused: The Flow Collection
Deepen Your Practice
Nature-inspired wellness is a journey, more than a purchase. Jo has authored a series of guides to help you cultivate an “Urban Oasis” and integrate mindfulness into your professional and personal life:
- Serenity in Green:
Nature-Inspired Décor for Mindful Living - Urban Serenity: Cultivating
Emotional Well-Being in City Life - Grounded in Nature: Quick
Mindfulness Practices for Professionals
Join our community to receive new nature-inspired insights and be the
first to explore our evolving lifestyle collections.
Begin a Daily Sound Ritual
Urban Oasis aims to create harmony for your senses. Your sanctuary should reflect the natural rhythms behind our art. To support this connection, we turned the five core shop themes into living soundscapes.
Explore our curated Spotify playlists by clicking the links below and immerse yourself in the sounds that bridge your interior world and the wild energy of the outdoors.
Every Detail Is a Soul Hug
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Jo's Original Photography
Every image is captured by Jo's own lens — raw, unfiltered moments from nature that carry the power to calm your nervous system and restore your sense of wonder.
Designed for Your Well-Being
These aren't just products — they're tools for a mindful lifestyle. Each piece is intentionally chosen to support one of four restorative states: Calm, Cosy, Focused, or Creative.
Functional Everyday Companions
From desk mats that ground your workspace to journals for your deepest musings, every item works as a visual soul hug — refreshing you throughout the day.
Our Philosophy
We believe in biophilic living: the practice of weaving the calming textures and brilliant energy of the natural world into your indoor spaces. Every desk mat, journal, canvas, and mug in our collection is intentionally designed to lower stress, spark creativity, and invite serenity — wherever you are.
The Photographer Behind the Soul Hugs
After over a decade of navigating work-related challenges, Jo turned to nature as her sanctuary. Armed with her camera, she began capturing the quiet moments that restore us — the stillness of a lake at dawn, the sculptural beauty of bare winter branches, the warmth of a golden sunset. These images became the soul of a collection designed to bring that same restoration into your everyday life.
The Vision: A breathtaking capture of a perfectly still lake, where the sky and the water become one. This "Infinite Horizon" imagery turns the passing of time into a moment of deep, natural reflection.
The Biophilic Impact: This clock utilises the principle of Prospect and Calm. The symmetrical reflection creates a sense of "Balance and Order" that naturally settles the nervous system. By bringing this "Soul Hug" into your home, you introduce a visual anchor that promotes a slower, more intentional pace of life.
Care: Requires one AA battery (not included). Features a wooden frame and plexiglass face. Dust lightly with a dry microfiber cloth to keep the mirrored water detail crisp.
Original nature photography and curated designs by Jo.
Your Questions, Answered
Check out the most common questions our customers asked. Still have questions ? Contact our customer support.
What makes Soul Hugs by Jo different from other home décor brands?
Every product in our collection features Jo's original nature photography — images captured personally in the wild, not stock photos. Each piece is intentionally designed to support one of four restorative states: Calm & Grounded, Warm & Cosy, Motivated & Focused, or Creative & Expressive. These aren't just decorative items; they're tools for a mindful, biophilic lifestyle.
What is biophilic living and why does it matter?
Biophilic living is the practice of bringing the calming textures and energy of the natural world into your indoor spaces. Research shows that exposure to nature — even through imagery — can lower stress, reduce heart rate, and improve focus. Our collection makes it easy to create your own urban oasis, wherever you are.
Do you offer gift wrapping or gift-ready packaging?
Yes! Our products make meaningful, thoughtful gifts. We also carry a range of nature-inspired gift bags that are perfect for presenting your Soul Hugs pieces. Look for our gift bag collection on the site.
How long will it take to receive my order?
Most orders are processed within 2–5 business days and shipped via standard delivery. Delivery times vary by location, but you'll receive a tracking number as soon as your order ships so you can follow its journey.
What is your return policy?
We want you to love your Soul Hugs pieces. If you're not completely satisfied, please contact us within 14 days of receiving your order and we'll do our best to make it right. Custom or personalized items may not be eligible for return.
How do I find the right collection for my mood or space?
Start with our four restorative state collections: Calm & Grounded for finding your centre, Warm & Cosy for comfort and safety, Motivated & Focused for clarity and flow, and Creative & Expressive for sparking inspiration. You can also explore our curated kits like The Sanctuary Starter or The Oasis Edit for a complete space transformation.
The Naturalist's Edit
The Soul Hugs by Jo Lifestyle: Nature, Intentional Living & Beautiful Spaces
Explore the Soul Hugs by Jo lifestyle — a guide to intentional living, nature-inspired home styling, meaningful workspaces, and the philosophy behind our original photography collection.
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Bringing Nature Home: How Soul Hugs by Jo Transforms Your Space
Discover how Soul Hugs by Jo brings the serenity and beauty of nature into your everyday life through original photography on home and office accessories — from mugs and desk mats to blankets, jour...