Soul Hugs by Jo: A Biophilic Path to Restoration
In a busy world, your space should feel like a place to breathe.
Jo created Soul Hugs By Jo to bring warmth, intention, and comfort into
everyday moments.
After over a decade of work-related challenges, Jo discovered that nature serves not just as a backdrop but as a meaningful source of soul nourishment and wellness. We believe in the power of biophilic living: the practice of bringing the calming textures and brilliant energy of the natural world into our indoor spaces. Our collection transforms Jo’s original nature photography into everyday companions, designed to lower stress and invite serenity into your workspace and home.
Curated for Your Well-Being
Rather than just “products,” these are tools for a mindful lifestyle. Whether it’s a desk mat that grounds your workspace or a journal for your deepest musings, each piece works as a visual “soul hug” to refresh you throughout the day. Our collections are intentionally designed to support four essential restorative states:
- Calm & Grounded: Finding your centre amidst the chaos.
- Warm & Cosy: Developing a sense of safety and comfort.
- Motivated & Focused: Using the clarity of the wide-open
outdoors. - Creative & Expressive: Igniting inspiration through natural
wonder.
Final Notice
Read the Deepen Your Practice Section on this site to further engage with nature in your mindfulness journey.

Where Nature Meets Your Everyday Sanctuary
Soul Hugs by Jo: A Biophilic Path to Restoration
After a decade of burnout, Jo turned to nature for healing. She transformed her original nature photography into everyday companions — yoga mats, desk mats, and more — designed to bring calm, warmth, and restoration into your space.

More Than Products — Tools for a Mindful Life
We believe in biophilic living—weaving nature's calming textures and energy into everyday spaces. Each piece is a visual "soul hug," a gentle reminder to pause and reconnect. Crafted from Jo's original photography, our nature-inspired mats and accessories are companions for your daily rituals of calm.

Designed for Your Restorative Journey
Each Soul Hugs collection supports one of four restorative states: Calm & Grounded, Warm & Cosy, Motivated & Focused, and Creative & Expressive—all thoughtfully curated to nurture your wellbeing.

