About Jo

Soul Hugs by Jo: A Biophilic Path to Restoration

In a busy world, your space should feel like a place to breathe.
Jo created Soul Hugs By Jo to bring warmth, intention, and comfort into everyday moments.

After over a decade of work-related challenges, Jo discovered that nature serves not just as a backdrop but as a meaningful source of soul nourishment and wellness. We believe in the power of biophilic living: the practice of bringing the calming textures and brilliant energy of the natural world into our indoor spaces. Our collection transforms Jo’s original nature photography into everyday companions, designed to lower stress and invite serenity into your workspace and home.

Curated for Your Well-Being

Rather than just “products,” these are tools for a mindful lifestyle. Whether it’s a desk mat that grounds your workspace or a journal for your deepest musings, each piece works as a visual “soul hug” to refresh you throughout the day. Our collections are intentionally designed to support four essential restorative states:
  • Calm & Grounded: Finding your centre amidst the chaos.
  • Warm & Cosy: Developing a sense of safety and comfort.
  • Motivated & Focused: Using the clarity of the wide-open outdoors.
  • Creative & Expressive: Igniting inspiration through natural wonder.

Final Notice

Read the Deepen Your Practice Section on this site to further engage with nature in your mindfulness journey.